94% of companies that incorporate events to promote their brand have reported achieving increased revenue, but are most brands using this strategy in their marketing efforts?

Source: businesswire

Why are events key to maximising growth and revenue?

Creates engagement with potential customers.

Creates high-quality leads.

The likelihood of purchase increases after an event.

Customer perception about the brand increases.

Customer understanding of products/services improves.

Event promotions create direct interaction with consumers, which can elevate their outlook of your brand, but have you asked why certain events turn consumers off?

Here’s why:

Poor organisation and execution of the entire event.

Overcrowded or cramped spaces.

Lack of proper facilities.

Poor audio or video quality.

Poor quality catering.

Discomfort due to a lack of basic amenities.

When the satisfaction of your attendees is not important to your brand, here’s what usually happens:

Criticism of your brand on public platforms.

Damage to brand reputation.

Loss of revenue opportunities.

Lack of trust from investors and sponsors.

Example:

During the 2010 Commonwealth Games, which were hosted in India, multiple issues arose for international athletes, such as unsanitary and unhygienic living conditions, allegations of corruption against the management and half-completed buildings and facilities. This caused international embarrassment for the Indian community, leading to loss of trust and damaging India’s national image internationally.

How can corporate event planners help my business?

Corporate event planners or event management services are vital to your business success because of what they provide:

Strategic Event Planning, from defining the event goals to using their expertise to determine the time it takes to ensure all the necessary arrangements are made for a successful event.

Corporate event planners often have established relationships with vendors they trust. They can negotiate and manage costs and budgets, which helps businesses save significant time, effort and money.

Event management services ensure that every aspect of logistics, from transportation to accommodation, is taken care of, reducing the risk of errors that could harm your company’s reputation.

People attending the event need to be well-cared for, which is why top corporate event planners use only high-quality resources to ensure that attendees have a memorable experience.

Ensuring a successful event requires many moving parts to be executed with precision. What you need are top corporate event planners who ensure that every aspect of the event’s management is handled and taken care of for the best experience.

Why is investing in professional event planning necessary?

Event management agencies have many hands-on deck to ensure that every event goes according to plan. Not taking their services will often leave you vulnerable and overwhelmed, which might end up in costly mistakes that could damage your brand’s reputation.

When your brand image goes down, it’s your competitor that succeeds.

By hiring professional services, you can focus on networking with potential investors and creating awareness of your products or services among potential consumers.

If the attendees of your brand event are stakeholders, investors or high-level leads, don’t you think not hiring a professional team will negatively impact your brand image?

Expertise will boost your brand image.

In 2019, Reliance showcased its latest services through the launch of JioFiber. The well-conducted event created a massive buzz, which led to customer interest, major investments and boosted their market value.

Your corporate event requires top-quality services!

Don’t you want your attendees to take away a memorable experience from your event that will lead to investments, sales and conversions?

Gain access to high-standard event management organisations through Talentrack to create strategies based on your unique needs.